All Politics Are Social


The 2012 election saw an unprecedented amount of demand and voter engagement across digital platforms, proving to election officials that technology is a necessary tool to get information out to voters.

Panelists at Pew’s Voting in America 2012 conference, which included representatives from Google, Facebook, Twitter and Microsoft, discussed the impact of technology on this past election. According to the panelists, more and more voters used online look up tools to find their polling places:

  • There were over 25 million lookups for polling places online
  • Polling look up tools were embedded on over 600 websites

This past election proved that not only are “all politics local,” but according to Adam Connor, manager for public policy for Facebook, that all politics are also social.

Here are some other social media stats from the panelists:

  • 22% of voters shared who they had voted for online
  • Views of political video on YouTube topped 2 billion during the campaign season

Mindy Finn, who works in strategic partnerships for elections at Twitter, called 2012 the first official “twitter election.” Twitter’s influence on the election was undeniable.

According to Finn:

  • Election day was the most tweeted about political event in US history
  • The “Four more years” tweet President Obama sent after major TV networks called the race for him, was the most retweeted tweet ever.
  • There were over 10 million tweets about the first presidential debate

The panelists agreed that while election officials have made great strides in utilizing technology to reach voters, there is more work to be done, particularly in getting information out to voters on mobile devices.

Tags: Election administration

December 10, 2012
Election Initiatives
Election Administration