Being Online Is Still Not Enough
Reviews and Recommendations for State Election Websites
Best Practices: Web Presence
It is critical that search engines such as Google make it easy to find state election websites by including links in their top results.
For example, the first link in Google search results for “register to vote in Utah” is a link to the Voter Registration Information page on the official elections website. This result repeats the search terms the user typed in. Both the page title and Web address (URL) are understandable, and the linked page includes content that matches the search terms.
A centrally placed link on the official state website can also drive voters to online elections information.
For example, Iowa promotes voter information and election results in the center of the state home page.